Vibrant invests in food-as-medicine

Focused on the future of food, Vibrant forges meaningful partnerships with innovators reimagining consumer packaged goods (CPG). We invest at the seed stage and beyond, helping mission-driven companies to maximize growth and impact, while driving returns for investors.

Investment Focus

  • Clean-Label Snacks & Beverage
  • Plant-Based Whole Foods
  • Mushrooms & Herbal Supplements
We invest in scalable businesses with product-market fit. Check sizes range from $250k to $2mm.

Managing Partner

Jarret Christie, CFA's image
Jarret Christie, CFA
"My passion is supporting the innovators push­ing us be­yond fac­tory farm­ing and to­wards food-as-med­i­cine. That's why I left a 13-year ca­reer on Wall Street to help make delicious and sustainable food more widely avail­able. Nothing excites me like helping founders from all walks of life to ex­e­cute on their vi­sion for im­prov­ing lives and the health of our planet."
Jarret Christie is a venture investor focused on packaged food and supplement businesses. Combining experience in early-stage CPG investing with an understanding of global economics and consumer trends, Jarret derives value for investors by helping to shape the future of food.

Prior to providing capital and advisory services to entrepreneurs full-time, Jarret spent 13 years in the investment management industry at Bank of America, Citadel Investment Group, and Cornerstone Macro. During that time, he was a day-1 angel investor in Beekeeper's Naturals, Kopari Beauty, Rainbo Mushrooms, Sunscoop, Barcode, and Moku Foods.

Jarret holds the Chartered Financial Analyst (CFA) designation. He's an athlete and meditation practitioner with a passion for nature, nutrition, and new frontier investing.

Partners

  • Christopher Blum's image
    Christopher Blum
    CEO of Maximum Effort Holdings. Previously Head of Investments for J.P. Morgan Wealth Management (Asia) and Global Head of Equities.
  • Ellen Chen's image
    Ellen Chen
    Co-Founder of Mendocino Farms. Investor in and advisor to women and minority-founded food and CPG companies.
  • Nancy Twine's image
    Nancy Twine
    Founder and CEO of Briogeo Hair Care (sold to Wella, April 2022) and a leading authority on “green beauty". Previously Goldman Sachs. Investor in and board advisor to leading consumer companies.
  • Michael Wang's image
    Michael Wang
    Founder & CEO of Prometheus Alternative Investments. Previously Managing Partner at Cypress Investments, Co-Founder of Tourbillon Capital, and Portfolio Manager at SAC Capital. Investor in and board advisor to e-commerce companies.
  • Andrea Knorring's image
    Andrea Knorring
    Partner at IceCap and The Oved Group family office. Previously Goldman Sachs. Investor in and advisor to consumer tech and CPG companies.
  • Eric Kroll's image
    Eric Kroll
    Investor in and advisor to CPG and e-commerce companies. Previously Co-Founder at Medaptive Health and marketing at American Express.

Companies

Vibrant builds meaningful partnerships with innovative companies reimagining CPG.
TBH's image
↳An honest snacking company.
Sunscoop's image
↳Delicious Plant-Based Ice Cream
Toto's image
↳Adaptogenic Cookie Dough
Soonish's image
↳Natural Beer
Multiverse / Supermush's image
↳Mushroom Marketplace / Supermush Mouth Sprays
Wooden Spoon Herbs's image
↳Everyday Herbalism
Earth & Star's image
↳Blends with Benefits (functional mushrooms)
Ancient Provisions's image
↳Gluten and Grain-Free Cheddar Cheezish Crackers
Moku's image
↳Mushroom Jerky
Akua's image
↳The World's First Kelp Burger
Plant Provisions's image
↳Plant-Based Deli Meats
Charley St's image
↳Epic Plant-Based Protein
Alpha Foods's image
↳All the taste. Minus the meat.
Is your CPG company changing how we eat or get well? Send us your deck or business overview.
One sentence description of company

Round *

$0.5=$500k

Incorporated in US *e.g. Delaware C-Corp